IMOCO employs highly skilled professionals who are experts in their field. Shawn Brown is one such expert. Brown is an Optical Alignment Project Manager. He has 30 years of experience working in the construction field, and 20 working specifically with Optical Alignment technology. While this technology is extremely important for the precise installation of machinery that companies and individuals know they require, many don’t understand what Optical Alignment really is. That’s where Shawn comes into play.


At the heart of an Optical Alignment machine is a very precise telescope. This telescope helps to direct the laser, which is the other big component of Optical Alignment. These two tools combined make up the heart of Optical Alignment, making precisely straight lines visible, and creating an easier build. The machine uses light instead of the outdated wire to make the straight line visible. This makes construction easier. Because the builder does not have to obstruct the straight line in order to construct, the beam of light remains stationary.


Brown says he uses the Optical tooling for the precise measurement of both horizontal (level-elevation) and vertical (square). Tolerance can be held to .003 thousands, which is the thickness of a sheet of paper. Some of the common uses for the tool include: layout of machine centerlines prior to install, measuring the heights of machine components, setting base plates and rollers horizontal and at the required heights, investigating the deformation of bearings and drive shafts, measuring the flatness of beds, blocks and plates, aligning and positioning of components, checking the straightness axis and rails and establishing optical control points for a machine.


Improper alignment can cause a variety of problems and can end up costing the consumer more money in the long run. Some of the common problems seen regarding improper alignment include: wrinkles in the products, bad steering of products through the machine, and deformation, meaning stress and wear of machine parts. With an expert like Brown working on your equipment, these issues never even have to cross your mind.


Brown says there are two things that separate IMOCO from other companies when it comes to Optical Alignment. The first is that for a company of IMOCO’s size, it’s unusual to have Optical Alignment capability. The second is that due to Brown’s prior experience in the field, he possesses a speed that is unmatched, while still preserving the precision skills necessary for a properly completed job. There are many reasons that IMOCO is a leader in the construction category and being the only company in Western North Carolina to offer services such as Optical Alignment is just one of them.